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Word
of mouth
Over the years,
Wanderlust’s percentage of repeat business and word of mouth
referrals has steadily increased. Currently over 50% of our bookings
fall into these two categories. Having this large percentage of
repeat and referral charters confirms that we are still doing
a good job, but we still need new business in order to remain
the best charter yacht in the Caribbean. Because we are a small
personal operation we cannot afford to do any large-scale advertising.
We rely on our brokers and past guests to spread the word about
Wanderlust Yacht Vacations.
The bottom
line is “WE NEED YOU!”
We want to
show you our gratitude for referring us business. We also want
to give your friends a special deal, so they will be grateful
to you for getting them a good deal on a great vacation.
Here’s
how it works:
When you refer a friend and they book a charter with all
new guests, they get one FREE charter guest
on their charter. To show our appreciation to you, you still
have the following three options:
I)
A FREE CHARTER GUEST ON YOUR NEXT CHARTER
One free week for one guest on Wanderlust for each charter
we book from your referrals.
Example: Three Charters Booked = Three Free Guests on your
next charter.
(When
we rebook a charter with repeat guests onboard we always
pay the original broker a commission)
II)
SHOW ME THE MONEY OPTION
If you wish, opt for a 5% commission, invest wisely and
buy your own yacht!
Receive a 5% commission on any new charter that confirms
a booking.
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Without question
you probably have friends who would be interested in a Wanderlust
Vacation. They may contact us for information directly or, if
you wish, you can send us their email address and/or postal address
and we will send them a short letter and a CD Brochure. WE WOULD
ONLY CONTACT THEM ONCE. If they express interest we would pass
their information on to your original broker to complete the process.
This assures that the broker who originally booked you on Wanderlust
also benefits from the referral.
The letter
we would send would be as follows:
Greetings
from paradise,
Your
friends the "John Doe" family spent a week sailing with
us in "1998" and thought you might enjoy a similar type
of vacation. You can see more about our luxury charter yacht Wanderlust
at www.yachtwanderlust.com. If you would like more information
or would like to receive our newsletter, please email us at wanderer@surfbvi.com.
We look forward to hearing from you.
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